How to evaluate a roofing coach or program before you pay for one
Roofing coaching is an unregulated market. Anyone can print a title, buy a following and sell a mastermind, and a lot of people have. This page is the due diligence we would want you to run on anybody in this space — the questions to ask, the claims to distrust, and what we commit to in writing. Run it on us first.
Why there are no testimonials on this site
Because inventing them is unlawful, and publishing unverifiable ones is close to worthless. The Federal Trade Commission's rule on the use of consumer reviews and testimonials — 16 CFR Part 465 — prohibits creating, buying, selling or disseminating fake reviews and testimonials, and it carries real penalties. It exists because a wall of glowing quotes from people who may not exist tells a buyer nothing, and costs the ones who believed it a great deal.
So there is no testimonial wall here, no star rating, no revenue screenshots, and no review structured data claiming a score this company has not earned. There are also no client numbers anywhere on this site, because our clients' figures are theirs and using them as marketing material would break a commitment we make to every one of them.
What is here instead is checkable: a named person with a credential a public body can confirm, a method written down in stages, commitments phrased the way they appear in a contract rather than the way they appear in an advertisement, and this page — which arms you to interrogate all of it.
Eight questions to ask any coach before you pay them
Ask all eight, and pay attention to which ones produce a straight answer and which produce a change of subject. The pattern is more informative than any single response.
"Have you actually run the business you are teaching me to run?"
Not adjacent to it, not marketing for it — run it, with payroll, crews, warranty claims and a bad quarter. Then: are you running one now, or did you leave? Both answers can be fine, but a company sold ten years ago was operating in a different insurance market, a different code cycle and a different labour market, and advice from it ages badly. Ask for the specifics and see whether the detail holds up.
"What exactly do I get, how often, and for how long?"
A number of sessions, a cadence, a duration, and a list of deliverables. Vague access — "you'll have my number" — is not a scope, and it is the single most common way coaching money disappears. If the answer is not written down before you pay, you are buying somebody's future goodwill, priced as though it were a service.
"Who does the work — you, or someone else?"
Programs are frequently sold by the name on the website and delivered by a junior coach you meet after you sign. That is not automatically wrong, but it must be disclosed, and you should know who you will actually be sitting with, what their background is, and whether they have ever run a roofing company themselves.
"Will you show me the system, or motivate me?"
Motivation is not worthless, but it is not what you are short of. Ask to see the actual artefacts: a sample process document, a scorecard, an onboarding plan, an interview guide. If nothing concrete can be shown — even redacted — then what is being sold is atmosphere, and it will not survive contact with a slow February.
"What happens to what you build for me when this ends?"
The process documents, comp models, scorecards and hiring materials built for your company should be yours to keep and edit. If they live on somebody's platform and vanish when the subscription does, you have been renting the thing you thought you were installing — and that dependency is sometimes the actual business model.
"What is confidential, and where do my numbers end up?"
Ask directly whether your financials, pricing or close rates will be used as case-study material, discussed in group sessions, or shown to anyone. Then look at their marketing: if it is full of other clients' revenue screenshots, you have your answer about what will happen to yours.
"Will you recruit from my company, or sell to my competitors?"
Both happen. A coach embedded in your business meets your best rep and your best manager, and the good ones will not touch them. Working with several companies in one market is normal and can be fine — but ask how conflicts are handled and whether your pricing will end up in a group call attended by the company across town.
"Is anything you're teaching me going to put my licence at risk?"
The most important one, and the one nobody asks. Some of the aggressive tactics circulating in roofing sales training touch misrepresentation of damage, coaching homeowners on what to tell an adjuster, or handling a customer's deductible — which Florida Statute 489.147 prohibits a contractor from paying, waiving, rebating or absorbing. Your licence is on the line for what your reps do, not the coach's.
Claims to be sceptical of
None of these is proof of a bad actor on its own. Two or three together is a pattern worth walking away from.
Income screenshots and revenue claims
A dashboard photograph proves nothing about who produced the result, in what market, over what period, or with how much capital behind it. Earnings claims in coaching and business-opportunity marketing are an area the FTC has pursued repeatedly, and the number you are shown is always the best one that exists.
"We scaled a company to $X million"
Ask which company, in which years, in what role, and what happened to it afterwards. A verifiable claim gets an immediate, specific answer. An unverifiable one gets a story. The follow-up question that separates them is simple: "can I look it up?"
Guaranteed results or guaranteed leads
Read the conditions, because there are always conditions, and they usually require a level of compliance nobody achieves. A guarantee is worth exactly what it says on paper — and a guaranteed volume of leads says nothing at all about whether those leads want a roof.
Testimonials with no verifiable source
First names, no company, no market, no way to contact anyone. Real clients who are genuinely happy can usually be named with permission or will take a call. Be sceptical too of uniformly enthusiastic reviews posted in a narrow window, which is a well-documented pattern and precisely why the FTC's rule exists.
Urgency that has nothing to do with you
Today-only pricing, a cohort that closes at midnight, a discount that evaporates if you want to read the agreement. A coach who teaches your reps not to use false urgency and then uses it to close you has told you which of the two lessons they actually believe.
The program that is really a funnel
You buy the course; the course exists to sell the mastermind; the mastermind exists to sell the retreat. Ask outright what the next thing is and what it costs. A straight answer is fine. Discovering the answer at the end of something you already paid for is not.
What RoofMastery commits to, in writing
These are written the way they appear in an agreement rather than the way they appear in an advertisement. They are all things you can hold us to and all things you can walk away over.
- Scope, duration and fee in writing before you pay anything. What is delivered, how often, over what period, and by whom. Nothing added afterwards without your written agreement.
- Corben Hogan does the work. There is no junior coach you meet after signing, and no bait-and-switch between the name on the site and the person on the call.
- A written diagnosis before a prescription. Nobody gets sold a solution before somebody has looked at their numbers, and if the honest finding is that you do not need a program yet, that is what you will be told.
- Everything built for you belongs to you. Process documents, scorecards, comp models, interview guides and onboarding plans stay with you, editable, after the engagement ends.
- Your information stays private. No financials, pricing, close rates or customer information used as marketing material, discussed in group sessions, or shared with anyone. No case study, screenshot or figure without your written permission.
- No recruiting from your company. We do not hire, poach or refer away the people we meet inside your business.
- No fabricated social proof, ever. No invented testimonials, no purchased or incentivised reviews, no review or rating structured data, and no statistic presented as measured fact that we cannot substantiate.
- No earnings claims and no results guarantee. We will tell you exactly what is delivered and what is expected of you. What it produces depends on your market and your execution, and anyone claiming otherwise is guessing.
- Nothing that puts your licence at risk. No tactic built on misrepresenting damage, coaching a homeowner's statements to an adjuster, or handling a deductible.
- No referral fees behind recommendations. If a tool, supplier or lead source gets recommended, it is because it fits your situation. Ask whether there is an arrangement behind any recommendation; the answer will always be no.
- Credentials named precisely. The CPRC is Corben Hogan's personally. Licence CCC1335396 is Hogan Roofing's, a separate company. RoofMastery holds no contractor licence and never implies one.
How to check a Florida roofer's credentials independently
Useful twice over: run it on us, and run it on every contractor you partner with, buy from, or compete against. All of it is public and none of it requires trusting a website.
The state contractor licence
Florida contractor licences are public record, searchable through the Department of Business and Professional Regulation at myfloridalicense.com. Search by licence number or by the qualifying individual's name.
Confirm three things rather than one: that the licence is current, that it actually covers roofing, and that the name on it matches the business named on the paperwork. A valid number belonging to a different company is the most common form of licence misuse in this trade — and note that Florida requires a contractor's licence number to appear in advertising, which is a useful cross-check on anyone soliciting work.
The CPRC designation
The Certified Professional Roof Contractor designation is administered by the Florida Roofing & Sheet Metal Contractors Association, at floridaroof.com. It is voluntary, sits above the state licence, requires a score of 90% or better on the Florida roofing trades exam, and fewer than 60 roofers statewide hold it.
Corben Hogan holds it, and scored 98%. The general rule applies to any credential anyone claims: ask which body awards it and check with that body, rather than accepting a logo on a truck or a badge on a website.
Manufacturer certifications
Every major roofing manufacturer runs a certified or preferred contractor programme and publishes a searchable directory of who is genuinely in it. If a company claims a certification, look it up in the manufacturer's own directory rather than taking the badge at face value.
This matters beyond marketing: enhanced system warranties are usually available only through certified installers, so a certification that is claimed but not current quietly removes the warranty being sold on the back of it.
Permit records
Building permits are public record. The city or county building department with jurisdiction can tell you whether a contractor is pulling permits at all, and permit history on a property shows whether previous work was permitted and inspected.
For a company evaluating a partner, a subcontractor or an acquisition, permit history is one of the few genuinely objective measures of activity available — and a contractor whose volume claims are not visible in any permit record is worth a second look.
Reviews, read properly
Read reviews on platforms where they can be independently verified rather than quotes reproduced on a company's own site. Look at the specific ones and the negative ones, and at how the business responded.
Be sceptical of volume without detail: short, undated, uniformly enthusiastic reviews posted in a narrow window is a well-documented pattern, and the FTC's rule on fake reviews exists precisely because it is common.
The coach-specific version
For a coach rather than a contractor, the same instinct applies to different sources. Look for a named individual rather than a brand. Check whether the company they claim to run actually exists and is licensed. Ask for a client who will take a call. Read the agreement before the discount expires — and if it cannot be read before it expires, that is the finding.
About evaluating us
Why are there no testimonials on this website?
Because inventing them is unlawful and publishing unverifiable ones is close to worthless. The FTC's rule on consumer reviews and testimonials, 16 CFR Part 465, prohibits creating, buying or disseminating fake reviews and testimonials.
There is a second reason specific to this business. We commit to every client that their numbers stay private, and most of the useful things a client could say involve exactly those numbers. Publishing them would mean breaking that commitment to make a marketing page look better.
How do I verify a Florida roofing contractor's licence?
Through the Department of Business and Professional Regulation at myfloridalicense.com, which is a public search. Look up the licence number or the qualifying individual's name.
Check that it is current, that it covers roofing, and — the part most people skip — that the name on the licence matches the business on the contract. A real number attached to a different company is the most common form of licence misuse in this trade.
Does RoofMastery hold a contractor licence?
No, and it does not need one. RoofMastery is a consulting and education company; teaching, coaching and business consulting are not licensed contracting work in Florida.
The Florida certified roofing contractor licence CCC1335396 referred to on this site is held by Hogan Roofing, a separate company owned and operated by RoofMastery's founder, Corben Hogan. It is not RoofMastery's licence, it does not appear in this site's footer, and it is never presented as ours.
Should I be suspicious of a coach who guarantees results?
Be careful with it. Your results depend on your market, pricing, crews, capital, hiring and how much of the work you actually do — almost none of which a coach controls.
Guarantees that sound unconditional are usually conditional on a compliance list buried in the agreement, and a guarantee of a specific income figure is an earnings claim, which is territory the FTC has pursued repeatedly in the coaching and business-opportunity space. Read what triggers it, and what the remedy actually is.
What should a coaching agreement actually specify?
Scope, duration, fee, cadence and cancellation — in writing, before you pay. Specifically: what is delivered, how often, over what period, by whom personally, what happens to the documents built for you when it ends, and what stays confidential.
If any of that is only available verbally, that is the finding. It is enough on its own to walk away, and any firm worth hiring will simply send you the document.
Can I speak to someone you have worked with?
Ask on the call. Whether a reference can be offered depends on that client's willingness and on the confidentiality commitment we have already made to them, and we will not put anyone's name forward without their agreement.
What we will not do is manufacture the alternative. A page of unattributable quotes would be easy to produce and worth nothing, which is the whole argument of this page.
Run the list on us.
Every question on this page is fair game on the first call, and the answers will be the same ones written here. If any of them do not satisfy you, that is a good reason not to hire us.